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Fashion

Suit Yourself

When it comes to swimwear trends, options abound for every lifestyle, from sunbathing to surfing or playing beach volleyball. By Ashley Breeding   When choosing swimwear, most beachgoers—from surfers to sun-worshippers—agree that fit is key. “You have to feel good in it,” says Andréa Bernholtz, who for years struggled to find a suit...

Fearless Fashionista

Laguna Beach resident Donna McNutt uses Instagram to share her cancer journey while also inspiring others to find an outlet for expression and healing. By Theresa Boehl   In 2015, Donna McNutt was living a charmed life. The mother of three adult children shared her dream Laguna Beach cottage with her husband,...

Expanding Their Palettes

Art-inspired apparel is no longer reserved for special occasions, with designers using felt and silk as skillfully as fine painters and others transferring creative works to swimwear, purses and more. By Justine Amodeo   The dialogue between art and fashion is not a new one. In 1937, the Italian fashion designer Elsa...

Gender-Neutral Styling

Katharine Story takes androgynous looks to the next level. By Tanya A. Yacina   Katharine Story began her design career in the 1980s in London, and her bohemian-inspired, avant-garde styles have wowed the public worldwide ever since, making an annual appearance at the Paris and New York fashion weeks and Miami Swim...

Honest Fashion

They say location is everything and Amēnah clothing boutique has one of the most sought-after locations in Laguna Beach, near downtown and Main Beach, with a view of the ocean across the street.

Pure Gold

After initially traveling to boutiques throughout the state to sell their jewelry, Gorjana founders Jason and Gorjana Reidel have experienced immense success as the company continues to grow. By Ashley Ryan   Located downtown on Beach Street, Gorjana has become a staple for those seeking fine jewelry that is also affordable. The...

Surf Shops from A to Z

  You’ll find everything you need to live the wave-rider lifestyle right here in Laguna Beach. By Vicki Hogue-Davies   When the first surfers took to the waves on longboards for the inaugural Brooks Street Surfing Classic in 1955, a sea change was coming for surfboards. The following decade would see boards begin...

True North

Pete Surprenant, owner of Laguna’s North Menswear shop, offers a glimpse into the world of men’s fashion. By Ashley Burnett   North Menswear opened its doors in 2014, filling a void in Laguna Beach when it comes to shops devoted solely to men’s clothing and accessories. In that time, North has gained...

Sustainable Style

Laguna Beach shops offer a wide variety of “green” garments for shoppers seeking to reduce their impact on the environment. By Sharon Stello “Reduce, reuse, recycle” has long been the mantra of environmentalists looking to lessen their carbon footprint. To follow this principle when it comes to clothing, thrift store shopping...

Personalize Fall Fashion Trends With Local Accessories

As an artistic community, the creative spirit flows from the canyon to the coast. It’s imbued in almost every facet of Laguna life—and fashion is no exception. From made-to-order hats to leather sandals, no two pieces of locally crafted, artisanal accessories are alike, which offers an opportunity to flip the...