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Fashion

Amenah

Honest Fashion

They say location is everything and Amēnah clothing boutique has one of the most sought-after locations in Laguna Beach, near downtown and Main Beach, with a view of the ocean across the street.
Gorjana Laguna Beach

Pure Gold

After initially traveling to boutiques throughout the state to sell their jewelry, Gorjana founders Jason and Gorjana Reidel have experienced immense success as the...
Laguna_Surf_Shops

Surf Shops from A to Z

  You’ll find everything you need to live the wave-rider lifestyle right here in Laguna Beach. By Vicki Hogue-Davies   When the first surfers took to the waves...
Pete-Surprenant

True North

Pete Surprenant, owner of Laguna’s North Menswear shop, offers a glimpse into the world of men’s fashion. By Ashley Burnett   North Menswear opened its doors in...

Sustainable Style

Laguna Beach shops offer a wide variety of “green” garments for shoppers seeking to reduce their impact on the environment. By Sharon Stello “Reduce, reuse, recycle”...

Personalize Fall Fashion Trends With Local Accessories

As an artistic community, the creative spirit flows from the canyon to the coast. It’s imbued in almost every facet of Laguna life—and fashion...

Fashion Transitions from Summer to Fall

Free People dress, $250, and boots, $398, both at Blue Eyed Girl; Rebecca Minkoff vest, no longer available; jewelry, price upon request, by La...

Fashion for a Cause

When Liliana Burgi woke up on May 7, 2013, she knew two important things were happening that day. One, she was adding a charitable...

Easy Beach Beauty: Skin, Hair and Style

The days are longer, the nights are warmer and the lure of the ocean in the city’s backyard is undeniable during Laguna’s summer months. The...

Summer Resort Wear

Whether you’re enjoying a staycation or flying to an exotic locale, bright hues and bold patterns are perfect for a tropical take on summer...

One Outfit, Four Ways: T-Shirt and Jeans

From the silver screen to a wardrobe staple, the T-shirt and jeans combination is a stylish pick for every local guy. By Christopher Luu |...

A Gentleman’s Guide to Grooming

From modern takes on classic cuts to customized offerings, the latest trends will have you looking dapper from head to toe. By Connie K. Ho An...

Time 
to Shine

Steal the spotlight this winter with A dazzling display of 
diamonds, colorful gems and precious metals.   Photographer: David Jakle Fashion Director: Julie French Location: The Ritz-Carlton, Laguna...

From Surf to Suit

Eye-catching updates with a classic twist take menswear from totally casual to coastal cool during the winter season. By Somer Tejwani | Photos by Jody...